On the Veronica Mars Kickstarter


Duty dictates that The Oncoming Hope writes of Veronica Mars. For before The Oncoming Hope adopted a whole range of Doctor Who related aliases (aliasi?), all the internet handles (and the Oncoming fashions) were based on Veronica Mars (and as fans know, you can never just call her Veronica).

I actually can't believe I get to write about this show again. I discovered both blogging and fandom through it, and even though we obsessives eventually went our separate ways, we still run into each other in the darkest corners of the internet...

...or so it seemed.

For we were the few who watched the show when it aired.

But we do not begrudge those who found it after season 1, on the recommendation of one thriller writer whose name rhymes with Freven Ding.

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We do not begrudge the Whedon-ites who found the show after prominent guest appearances by Willow, Cordelia, and Numfar himself.


We don't even begrudge the sorority girls who found the show after the CW cross-promoted it with guest appearances by Kristen Cavalleri (like...who?) and various other members of America's Forgotten Top Models.

But we do begrudge this:

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Cause here's the thing about Veronica Mars. It was genuinely niche, a show for the geeks, from a time before geeks controlled the pursestrings.  Marvel hadn't yet assumed its disturbing stronghold on Hollywood and geek culture, Doctor Who was still that weird show on PBS with tinfoil aliens and styrofoam sets, and Star Trek wasn't even a lens flare in JJ Abrams' eye. So being the first to watch it is meaningless; there's never been any kind of mainstream push behind it.

Few watched Veronica Mars when it aired, but we desperately wanted all our friends to watch it. Even TWOP couldn't hide its unabashed glee (and this was when TWOP gave positive reviews to NO ONE (before it was bought out)) at this weird little show that was technically perfect and wonderfully plotted (read the season 1 recaps if you think I'm kidding; "glowing" barely scratches the surface).

So when I think about this Kickstarter, I don't think about it as a means for the WB to test out new production models, I don't think of it as surrendering some private nerddom to the mainstream, I think of it as what it is; a bunch of super fans had the chance to fund something they love. This beloved thing was never going to get any mainstream or institutional support. This is not Firefly, which had twice the ratings of VM when it aired, and already had its shot at a movie.

I think of this as a paean to what the internet used to be. When fandom wasn't manufactured, when it depended on a small group of people desperate to love and to promote the thing they loved. They didn't need to own it, they didn't need to feel like it was their own, they just felt that it was special enough to be shared.

And so it is. Every one of my close friends from high school and college eventually caught up to it, on the strength of my love for it. They love it too, and I never feel like their love is worth any less than mine; I just feel grateful that they gave it a chance.

This Kickstarter, no matter the implications, will connect more people with a show that they're likely to love. And for that, I'm grateful. And for the first time, I opened my wallet.

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